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How to Improve Purchase Intent, Website Conversion and SEO

Storytelling is often overlooked as unimportant or irrelevant to a hotel’s digital marketing strategy. But make no mistake, if done right, storytelling can have a dramatic impact on your bottom line. The average travel shopper visits more than 20 websites before booking a hotel online. How do you make sure yours is the one that ultimately wins their business? It all comes down to telling the right story; one that resonates with the traveler, improves your perceived value, and separates you from the competition. Learn how, by telling the right story, your property can increase bookings, occupancy levels, and even charge more than your competition across the street.

Topics Covered In This Webinar

The Ripple Effect of Storytelling

Learn how telling a compelling story on your website can boost your ADR, occupancy and ancillary revenue

The Elements of Effective Storytelling

Get practical tips on how to start telling your story, and the existing resources you can use

How to Get Ahead of the Trend

Discover what 3 digital marketing trends are likely to shake up the hotel industry, and how to get ahead of them

Meet Our Speakers

Dr. Lalia Rach

Trend Forecaster, Innovator and Visionary, former Dean of the NYU Hospitality School

Woody Hinkle

Principal, Nasuti & Hinkle Creative Thinking

Darlene Rondeau

VP Best Practices, Online Merchandising, Leonardo

About the Author Leonardo

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.