Drive Direct Bookings with a Killer Mobile Website
Mobile is impacting every stage of the travel-shopping journey and it’s time for hoteliers to pay attention. 24% of online travel bookings in the United States are now made on mobile. To ensure your hotel is part of the consideration set, it needs to cater to the needs of mobile travel shoppers. In this webinar, we look at how to drive direct bookings with a killer mobile website. We partnered with Sojern to discuss some key findings from their joint study with Google into the modern traveler’s path to purchase. Learn how mobile trends are changing the travel-shopping journey, effective targeting strategies for mobile users, and elements of a successful mobile website that converts.
Topics Covered In This Webinar
The Modern Traveler’s Path to Purchase
Key findings from Sojern and Google’s joint study, and why hotels need to offer a full-funnel mobile experience.
Google’s Algorithm Change
We break down Google’s mobile-first index; what it is and how it impacts organic traffic on both desktop and mobile.
A Mobile Website That Converts
We dissect what hotels should have on their mobile website to satisfy travel shoppers, as well as what Google looks for in a “mobile-friendly” website.
Meet Our Speakers
Senior Content Marketing Manager, Sojern
VP Best Practices, Online Merchandising, Leonardo