Get in the Know About SoMo

SoMo: Collaborative social media meets on-the-go mobile technology. People can access anything they want, whenever they want, wherever they are. In this eBook, we go into detail about what the relationship between social and mobile means for hotel marketers, and how you can use SoMo to reach and engage with travel shoppers. There are superpowers inside the world of SoMo and the faster you learn how to use them for your story, the better.

  • Chapters
  • An Excerpt

Chapters In This Resource

Ch. 1: Getting to Know SoMo

When collaborative social media meets on-the-go mobile technology, the result is the powerful SoMo phenomenon. The convergence of these two technologies has given people access to anything and everything they want, whenever they want, wherever they are.

Ch. 2: How to Create, Source and Amplify SoMo Content

Professional photos and video shoots can be expensive. And until recently, they were the only option for creating compelling and engaging visuals for your hotel. This is no longer the case. Thanks to technology, taking and publishing high-quality photos and videos for your hotel has never been easier.

Top 10 SoMo Best Practices

Making the most of SoMo can help you tell a better hotel story – and reach more travel shoppers, plus save you time and money by repurposing the content you already have! Follow these ten tips to add SoMo to your hotel digital marketing strategy.

The world of digital marketing is evolving. In spite of all the changes, one thing remains constant – consumers demand compelling visual stories. Both social media and mobile devices have burst on the hotel marketing scene in recent years, and play major roles in the ways consumers research and book travel. As you read on, you’ll gain practical tips on how to leverage SoMo to tell your hotel’s story and get travel shoppers talking, sharing and booking. Our contributing author, former hotelier and digital marketing expert Mark Hayward, has provided in-depth insights and examples about making the most of SoMo.

It also has turned people into prolific content producers – a.k.a. SoMo content. SoMo content is generally defined as photos and videos taken on mobile devices – smartphones and tablets – and then shared on social media channels like Facebook, Twitter, Instagram or YouTube, to name a few. There is much (and growing) research that tells us about the critical role SoMo plays in our daily lives as consumers. It is also creating new opportunities for companies and brands to market to and understand their customers. Hotel marketers who embrace SoMo will be able to reach and engage more travel shoppers online, and ultimately, tell a more compelling and comprehensive hotel story.

About the Author Leonardo

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.