5 Strategies to Slash Marketing Spend & Ramp Up Revenue
This hospitality digital marketing insights report is not about industry trends specifically or what’s hot this year in hotel digital marketing. It’s about a better way to manage your online marketing. More specifically, proven, easy-to-implement strategies that help you lower your costs, empower you with more control and, improve the results you see from your marketing efforts. This report will give you an eye-opening look at where to focus attention, actionable tips to your digital marketing more effective and insights into what fellow hospitality marketers are up to.
Chapters In This Resource
Ch. 1: Regain Market Share with Good Stories and Killer Photos
Hotels have so many stories to tell, even the 10-room motel on the side of the highway. All it takes is a little creativity.
Ch. 2: Supercharge Your Website and Watch Your Revenue Grow
Your guests can book on any number of travel websites and Online Travel Agencies (OTAs) and can do so using their smartphone or tablet, browsers or apps. What you ultimately want is for your guests to book through your own hotel website because it’s your lowest cost booking channel.
Ch. 3: Set Your Search Engine Optimization Strategy Straight
The world of search marketing is constantly evolving, and in the ultra-competitive hotel industry, properties battle not only other hotel websites and chains but also OTAs and meta-search sites to rank well on Google.
Ch. 4: Get Under Your Guests’ Thumbs To Win Mobile Bookings
In 2016, some 20% of online travel bookings worldwide occurred on a smartphone. If that isn’t compelling enough to motivate you to move to mobile, the fact that Google penalizes websites that aren’t mobile optimized might light a fire.
Ch. 5: How To Save Time and Money with Marketing Technology
Digital marketing platforms are changing the way all kinds of businesses – large and small – manage their marketing and the same is happening for hotels. Technology puts the control back in your hands.
“In a competitive market like hospitality, targeting common short keywords such as “hotels in New Orleans” will actually yield less qualified traffic than long tail search terms such as “luxury boutique hotels in French Quarter New Orleans.” Though long-tail keywords yield less traffic volume, conversion rates are much higher because your site will attract people who are searching for exactly what you’re offering.
You want to use a keyword (or keywords) in a way that makes the most sense to your audience. Your website will be severely penalized with keyword stuffing. This type of weak content goes against Google’s Webmaster Guidelines. Remember: the goal should be to inform your website visitors, not to inform the search engines.