The Science Behind A High-Performing Hotel Website
Your hotel website should be your most profitable and successful booking channel. If it’s not, then you may be focused on the wrong things. Throwing everything about your property into a webpage isn’t going to drive bookings. And having a pretty website without a clear strategy isn’t going to work either. A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine, providing all the information they need in order to convert. In this webinar we dissect the critical elements of successful hotel website – one that turns lookers into bookers.
Topics Covered In This Webinar
Avoid the Fluff
What are you really selling? Learn what your website content should be focused on to influence and persuade.
The Path to Conversion
Is information easy to find on your website? Understand what travel shoppers’ want to see and order your navigation accordingly.
Your hotel’s identity doesn’t change because of a device. See how to tell a consistent story on mobile, while catering toward mobile browsing habits.
Meet Our Speakers
UX Manager, Leonardo
VP Best Practices, Online Merchandising, Leonardo