Lookbook

Successful Targeting: A Lookbook by Leonardo

Millennials, business, leisure and group travelers are all searching for the right hotel, but their requirements are very different. While everyone knows it’s important to target the right guests, it can be very difficult to learn the best practices to target each demographic. The best way to learn is from the pros, so here are four properties doing an excellent job creating content targeted to specific demographics using Vizlly, our Multi-Channel Digital Marketing System.

  • Chapters
  • An Excerpt

Chapters In This Resource

Ch. 1: The Business Traveler

The business traveler is working on-the-go and a lucrative guest to target. They want to be able to access everything they need, wherever they are, so a mobile device is always in their hands.

Ch. 2: The Leisure Traveler

Leisure travelers may be a retired couple taking the world by storm, a couple on their honeymoon, a family vacation or a group for a girls’ getaway weekend.

Ch. 3: The Millennial Traveler

The Millennial generation, born between 1980 and the early 2000s, is one of the largest since the Baby Boom. This generation is all grown-up and traveling for work or pleasure.

Ch. 4: The Group Travelers

Whether they’re traveling for a family function or a corporate event, group travelers are important to many hotels because they help ll room blocks.

Whether they’re traveling for a family function or a corporate event, group travelers are important to many hotels because they help fill room blocks. They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees.

One of The Holiday Inn Burlington Hotel & Conference’s target demographics are group travelers – in particular, corporate travelers staying at the property for meetings and events.

Using Vizlly’s web marketing module, the property embedded multi-media galleries onto their website. Clearly organized by tabs, the galleries ensure travelers don’t have to scroll through hundreds of images to find what they’re looking for – especially meeting and events groups who want information on your facilities and space, fast.

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About the Author Leonardo

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.