Guide

Social Media Cheat Sheets for Facebook, Twitter, Instagram and Video

What is the best social media platform to engage travel shoppers? The truth is it’s not the type of platform you use that counts, it’s how you use it. Each social media channel has a different audience with unique expectations. Instagram and Facebook followers expect engaging visuals, while Twitter followers want short and sweet up-to-date information about what’s happening around your property. In this cheat sheet, we give you advice on the best ways to use Facebook, Twitter, Instagram and video to ensure you find success on any channel.

  • Chapters
  • An Excerpt

Chapters In This Resource

Ch. 1: Facebook

With 1.7 billion users on Facebook, it’s never been more important to use it as a marketing platform to reach and engage your guests online.

Ch. 2: Twitter

Today’s consumers are social-media savvy and one of the most popular ways to search for travel inspiration online is through social media sites like Twitter. In fact, the site has over 313 million monthly active users, who send 500 million tweets a day!

Ch. 3: Instagram

Instagram launched in October 2010, skyrocketed since being acquired by Facebook in April 2012 and has revolutionized the way we consume visual content. Data from the Pew Research Center shows that Instagram has already passed Twitter in popularity among adults in the U.S. Engagement on Instagram is 15 times that of Facebook’s.

Ch. 4: Video

Engaging, high-quality video compels people in ways that photo and text alone cannot, by striking an emotional cord within the consumer. They’re powerful, easy to use and affordable, which is why any well- rounded digital marketing strategy needs video.

Rich media has exploded onto the digital marketing scene. In fact, Cisco predicts that by 2017, video content will account for 69% of consumer internet traffic. Engaging, high-quality video compels people in ways that photo and text alone cannot, by striking an emotional cord within the consumer. They’re powerful, easy to use and affordable, which is why any well-rounded digital marketing strategy needs video.

Rich media helps you differentiate your hotel from the competition. Video provides travelers with a better understanding of the experience they’ll have at your hotel and instills confidence that this is the right choice for them. YouTube is a primary source for travel inspiration. More than one billion people watch more than six billion hours of video on YouTube every month.

Anyone can create and curate videos for their property. The million dollar question is, what type of content are they looking for? Eighty-eight percent of YouTube travel searches focus on destinations, attractions/points of interest or general travel ideas. People want to connect with creators and brands, so all roads should drive back to the ideology of “help, not hype” when designing videos. Like it or not; video is here to stay. Conventional wisdom would err on the side of not waiting any longer to incorporate it into your digital marketing strategy and use video to express your hotel story. This Cheat Sheet will give you the tips to get started creating video and then sharing it on all your sales channels.

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About the Author Leonardo

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.