TripAdvisor Tell-All: How To Use Reviews To Craft Your Story & Drive Bookings

Are you making the most of your online reviews, and using them to drive more bookings? Brian Payea from TripAdvisor reveals how to increase engagement on your TripAdvisor listing; a leading indicator of how likely travel shoppers are to become your guest. Adele Gutman (Library Hotel Collection) then shares how to use reviews to uncover your hotel’s story and improve the guest experience.

Meet Our Speakers

Brian Payea

TripAdvisor

Adele Gutman

Library Hotel Collection

Darlene Rondeau

VP Best Practices, Online Merchandising, Leonardo

In This Video Series

The Check-In #5: Clear-Cut Strategies to Capture More Direct Bookings

Scott Yankton (Scott Yankton Consulting), Pam Levesque (Blue Bay Inn) and Darlene Rondeau (Leonardo) discuss how to drive more direct bookings when people visit your website. Learn about the importance of storytelling, social proof and the end-user experience in leading travelers down the booking path.

The Check-In #4: How to Improve Purchase Intent, Website Conversion and SEO

Dr. Lalia Rach (Trend Forecaster), Woody Hinkle (Nasuti & Hinkle Creative Thinking) and Darlene Rondeau (Leonardo) discuss how effective storytelling impacts your bottom line, with tips on how to uncover your property’s story and start telling it.

The Check-In #3: Strategies to Thrive in Today’s Complex Travel Shopping Journey

How do you stand out online without trying to outspend the OTAs? It all comes down to relevant content, emotional engagement and social storytelling, as Alan Young (Puzzle Partner), Greg Bodenlos (The Charles Hotel & HSMAI Leader) and Darlene Rondeau (Leonardo) explain.

The Check-In #2: Using TripAdvisor Reviews to Drive Bookings

Brian Payea from TripAdvisor reveals how to increase engagement on your TripAdvisor listing; a leading indicator of how likely travel shoppers are to become your guest.

The Check-In #1: 2016 Hospitality Digital Marketing Trends

Industry experts reveal the top trends that hospitality professionals should be focused on including the importance of mobile and segmentation.

About the Author Leonardo

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.