The Check-In #5: Clear-Cut Strategies to Capture More Direct Bookings

Clear-Cut Digital Marketing Strategies to Capture More Direct Bookings

Travel shoppers look at anywhere from 4-20 websites when searching for accommodation. And make no mistake, one of those is your hotel website. Scott Yankton (Scott Yankton Consulting), Pam Levesque (Blue Bay Inn) and Darlene Rondeau (Leonardo) discuss how to drive more direct bookings when people visit your website. Learn about the importance of storytelling, social proof and the end-user experience in leading travelers down the booking path.

Meet Our Speakers

Scott Yankton

Scott Yankton Consulting

Pam Levesque

Blue Bay Inn

Darlene Rondeau

VP Best Practices, Online Merchandising, Leonardo

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In This Video Series

The Check-In #6: Why Visual is the New Verbal

Terry Jones (Travelocity), Emily Drennen (Lancaster DoubleTree Resort) and Darlene Rondeau (Leonardo) discuss how mobile has changed the travel shopping experience, what visuals travel shoppers want to see, and what happened once the Lancaster DoubleTree Resort switched to an image-driven website.

The Check-In #5: Clear-Cut Strategies to Capture More Direct Bookings

Scott Yankton (Scott Yankton Consulting), Pam Levesque (Blue Bay Inn) and Darlene Rondeau (Leonardo) discuss how to drive more direct bookings when people visit your website. Learn about the importance of storytelling, social proof and the end-user experience in leading travelers down the booking path.

The Check-In #4: How to Improve Purchase Intent, Website Conversion and SEO

Dr. Lalia Rach (Trend Forecaster), Woody Hinkle (Nasuti & Hinkle Creative Thinking) and Darlene Rondeau (Leonardo) discuss how effective storytelling impacts your bottom line, with tips on how to uncover your property’s story and start telling it.

The Check-In #3: Strategies to Thrive in Today’s Complex Travel Shopping Journey

How do you stand out online without trying to outspend the OTAs? It all comes down to relevant content, emotional engagement and social storytelling, as Alan Young (Puzzle Partner), Greg Bodenlos (The Charles Hotel & HSMAI Leader) and Darlene Rondeau (Leonardo) explain.

The Check-In #2: Using TripAdvisor Reviews to Drive Bookings

Brian Payea from TripAdvisor reveals how to increase engagement on your TripAdvisor listing; a leading indicator of how likely travel shoppers are to become your guest.