Revenue Managers have a lot on their plates as they try to maximize revenue per available room (RevPAR). They need to manage occupancy levels, OTA commissions, room rates, and more. To get the best results, Revenue Managers should be working in unison with the Director of Sales & Marketing (DOSM), or whoever is responsible for marketing at the property level. However, many hotels tend to separate these teams and their corresponding responsibilities, resulting in a lack of communication that could be hurting the hotel’s bottom line.
Darlene Rondeau, VP Best Practices & Online Merchandising at Leonardo, recently joined Sojern for a webinar on How Digital Marketing Can Transform Hotel Revenue Management. Danielle Berke, Product Marketing Manager at Sojern, spoke first on the importance of direct bookings to obtain valuable guest data, which can be used to improve your pricing and marketing strategies. Darlene then spoke on how a vanity website and effective SEO strategy can help drive more direct bookings.