Let’s face it; we’re attached to our smartphones. A study by Apple found that on average we unlock our smartphones 80 times per day, or roughly every 10 minutes. With all this time we spend on mobile devices, naturally some time is dedicated to travel. In fact 70% of travelers with a smartphone have used it to research travel.
In our most recent webinar, we were joined by Catlyn Origitano, Senior Content Marketing Manager for Sojern, to discuss how hotels can drive more bookings from their mobile website.
It’s a worthwhile topic, given that many hotels are struggling to keep pace with the mobile movement. In our webinar poll, 36% of attendees revealed that they did not yet have a mobile website built specifically for mobile devices. (Though it’s always worth noting that 60% did). Of those who did have a mobile website, most indicated they were struggling to drive direct bookings from it. Only 10% felt they were driving sufficient mobile bookings, while 65% did not, and 25% were not sure.
Catlyn stressed the need to offer a full-funnel mobile experience, removing friction points from the inspiration and research phases of the travel shopping journey, through to the booking itself. She provided actionable tips to increase mobile bookings, as well as explained the importance of a mobile website in relation to your SEO & SEM strategies. Not only do websites that receive Google’s “mobile-friendly” designation get boosted higher in search results, but Google is switching to a mobile-first index. This change means that Google will crawl your mobile site for information first when determining search results, so it’s never been more important for your website to be optimized for mobile.