If you missed our Digital Marketing Summit for Hoteliers last month, you missed a doozy. We discussed the Evolving Travel Shopping Journey and its impact on direct bookings. Hotel marketers from all over the world gathered to learn about how to influence and persuade travel shoppers at every stage of the journey – Inspiration, Research, Planning, Validation, Booking, Traveling and Sharing.
We were joined by industry experts from Flip.to, Sojern, Triptease, SiteMinder and TrustYou, who shared some fantastic insights on how technology is changing the way people shop for travel, and what hotel marketers can do to better compete with the OTAs.
Here’s are some of our favorite quotes from the Summit – the real zingers that stood out.